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Speak with a Marketing Expert

Search Engine Marketing

Getting found online is great, but getting paid from it is better. That’s the power of a well-optimized SEM campaign that blends strategy, targeting, and conversion-focused execution.

Refine your brand
Keyword Research
Find profitable keywords that attract clicks and conversions.
Learn More About Keyword Research
Campaign Optimization
Boost ROI with smarter ads and optimized conversion paths.
Learn More About Campaign Tactics
Ad Placement Power-Ups
Own the search results with perfectly placed ads.
Learn More About Ad Placement
Backlinks
Earn quality backlinks that skyrocket your search rankings.
Learn More About Link Strategy
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The SEM Process
Audit & Strategy
First, we run a full diagnostic of your digital presence from keywords and competitors to conversion leaks. Then we build a custom SEM strategy designed to capture high-intent traffic, lower your cost per click, and boost ROI.
1
Campaign Setup
Next, we bring your SEM strategy to life. We’ll create laser-targeted ad campaigns, write irresistible copy, and design conversion-ready landing pages that align perfectly with your goals. Every element from ad groups to extensions is optimized to perform.
2
Monitor, Refine, and Scale
Once your campaigns go live, we track every metric that matters impressions, clicks, conversions, and ROI. Our team continuously refines performance, runs A/B tests, and scales what works best.
3
Hearthstone Marketing Reviews
5.0

Paul Edwards

5.0
The Hearthstone team has been great to work with. Attentive to our needs, they were also able to immediately identify areas that needed improvement and go to work to make our online presence and ad performance much better. Highly recommend them.
Verified Review

Darin Guthrie

5.0
Seth and Hearthstone Marketing developed a great web presence for my business by listening, communicating, and fulfilling my expectations. I would recommend them for anyone that wants to show a professional image to the world.
Verified Review

Daniel “DQ” Quintana

5.0
Seth and the team at Hearthstone have an uncanny ability to tap into your company's needs, understand your target audience and communicate your value to them right where they live. They're passionate about helping brands with heart connect with their people in a genuine way which is the key ingredient to the success of their projects and campaigns. Hearthstone is our go-to for authentic human-centric marketing, if you're on the fence about working with them, let this be the nudge you're looking for to dive right in!
Verified Review

Ron Pankey

5.0
Just wanted to express my appreciation to Hearthstone Marketing for all their positive efforts on behalf of the Mirror Lake Retreat. Seth Presses and his great team at Hearthstone Marketing have made the rebranding and reopening of our facility such an overwhelming successful endeavor. Their team worked hand in hand with our staff, they listened intently to our concerns, provided quality input that has made the whole process a success. I wholeheartedly recommend Hearthstone Marketing to anyone who is seeking to reach out and expand their efforts in this ever changing climate we face.
Verified Review

Courtney Nelson

5.0
Hearthstone has been absolutely amazing from the start! Their design skills are outstanding and they really take the time to ensure your site's branding matches your company's vision. Cannot recommend them enough!
Verified Review

Phyllis C

5.0
I had the pleasure of working with the Hearthstone team for a year and could not have asked for a better experience. From the seamless transition to the thorough responses and communication, Hearthstone delivered in every way. Boosting our social media performance while staying within our brand. The icing on the cake was the new website framework that not only made it more current but added all the correct content for SEO. Delightful, intelligent and a true industry leader !!!
Verified Review

PJ Kraus

5.0
Everyone at Hearthstone marketing has done such a great job in helping Mirror Lake Retreat rebrand, and advertise. Our website is fantastic, our social media is on point, and their graphic design team is like no other. The response time they have on emails and phone calls is top notch. I highly recommend them for all your marketing needs!
Verified Review

Todd Miller

5.0
I worked with Seth and Hearthstone Marketing on a project that was sensitive to the community due to the spread of misinformation. Hearthstone considered all angles of the situation- short and long-term, including all the nuances, and delivered to the community a timely, consistent, and most importantly, accurate information. The agency prides itself on honesty and integrity, and these traits shown through both in my work with them and the service delivered to the client.
Verified Review

Brian Bloch

5.0
We partnered with Hearthstone Marketing to develop a website, welcome video, SEO, and social media ads strategy for one our family practice clients. The team at Hearthstone left no stone unturned - they were efficient and effective and their work speaks for itself. Highly recommend.
Verified Review

BTS BIOENERGY

5.0
Seth and the team at Hearthstone have been a pleasure to work with. Their technical knowledge and creativity have helped immensely through this process.
Verified Review

Matt Gulliver

5.0
Seth and his team were easy and fun to work with. Extremely knowledge and offered lots great insight on helping us build our website. Would highly recommend!
Verified Review

Still have questions? Schedule your expert consultation.

Get Your Analysis
A full, data-driven keyword strategy that uncovers profitable search terms and aligns with your business growth goals.
Keyword Research
The right keywords don’t just get you found — they get you paid. Our strategic keyword research process is designed to maximize your ROI from every campaign by uncovering the search terms that actually drive conversions, not just traffic.

Before launching a single ad, we dive deep into your market to identify the opportunities your competitors missed and the intent-driven keywords your audience is already searching for. Then we build a custom keyword roadmap that aligns perfectly with your business goals and buyer journey.

With this roadmap, we fine-tune your targeting strategy — ensuring your campaigns reach the right people, at the right time, with the right message. The result? Higher click-through rates, better ad relevance, and a noticeable boost in conversions (and confidence).

Here’s what makes our keyword research so powerful:

  • A data-driven keyword strategy built to fuel your paid search and SEO performance

  • Actionable insights for optimizing ad groups, copy, and bids

  • A conversion-focused keyword map that ties every search term back to real business outcomes

  • Ongoing performance reviews to refine your targeting and maintain your competitive edge

Because when your keywords are strategic, your results aren’t just visible — they’re unstoppable.

Clicks don’t count until they convert. 
Let’s fix that.
FREE CONSULTATION
A complete end-to-end SEM optimization that refines ad strategy, targeting, and conversion performance across every campaign.
Campaign Optimization
Clicks are cute, but conversions are what pay the bills.

Our campaign optimization process is all about squeezing every drop of ROI out of your paid search strategy. We don’t just manage your ads we make them smarter, sharper, and more profitable.

Before we touch a campaign, we identify performance bottlenecks, weak links in your funnel, and opportunities to dominate the search results. 

Then we craft a conversion roadmap that fine-tunes your targeting, ad copy, and bidding strategy.

With this roadmap, your campaigns get cleaner, faster, and more persuasive giving you higher Quality Scores, better ad placements, and conversions that feel effortless.

Here’s what makes our optimization so powerful:

  • A tactical action plan to eliminate wasted ad spend

  • Conversion-focused ad copy that gets clicks and closes deals

  • Data-driven bid and budget adjustments for maximum ROI

  • Ongoing campaign reviews to keep performance sky-high

Because in SEM, good campaigns perform — but great campaigns print money.

Clicks don’t count until they convert.
Let’s fix that.
FREE CONSULTATION
A fully optimized search presence that boosts visibility, local reach, and conversions across Google, Maps, and major platforms.
Ad Placement Power-Ups
Your business shouldn’t be playing hide-and-seek with search engines. Our online listings optimization ensures your brand appears exactly where and when your customers are looking.

We start by auditing your digital footprint, cleaning up inconsistencies, and identifying listing opportunities across Google, Bing, Maps, and directories that matter for your market. 

Then, we apply SEO and SEM best practices to make your listings irresistible — keyword-rich, credible, and conversion-ready.

Whether you’re a local business or a national brand, we’ll make sure your audience finds you first, clicks you fastest, and trusts you most.

Here’s what makes our listings work so well:

  • Fully optimized business profiles across all major search platforms

  • Location and intent targeting that captures ready-to-buy customers

  • Ad extensions and listings strategy that boost CTR and trust

  • Continuous visibility monitoring to keep you ahead of competitors


When you show up everywhere your customers look, your competition doesn’t stand a chance.

Clicks don’t count until they convert.
Let’s fix that.
FREE CONSULTATION
A strategic, authority-focused link campaign that strengthens rankings, drives qualified traffic, and builds lasting domain trust.
Backlinks
Think of link building as the internet’s version of street cred and we make you the most popular brand on the block.

Our link building strategy goes beyond quantity we focus on high-quality, relevant backlinks that boost your authority, improve rankings, and drive real referral traffic. 

We identify trustworthy opportunities, build relationships with credible sites, and craft content that naturally attracts links (and love from Google).

We don’t buy links — we earn them through smart strategy, optimized outreach, and killer content that people actually want to share.

Here’s what makes our link building unstoppable:

  • A targeted backlink strategy to strengthen domain authority and SEO performance

  • Ethical, white-hat link acquisition that search engines reward

  • Content-driven outreach that builds brand credibility and traffic

  • Ongoing link quality reviews to protect your site and boost rankings

Because in SEM and SEO, authority isn’t given — it’s earned (and we make sure you earn it fast).

Not Getting the Results You Expected? Let’s Break It Down.
We’ll take a deep dive into your digital presence. Analyzing your SEO score, social media performance, and website UX to uncover what’s working, what’s not, and what needs fixing.
What to expect:
See how you stack up next to your competitors
A clear-eyed social media audit
Expert insights on website user experience and conversion efficiency
Learn what's helping or hurting your visibility and engagement
Actionable recommendations you can start using right away
What you’ll walk away with:
A better understanding of how people find, engage with, and interact with your brand
Tips to improve your search rankings, social engagement, and site performance
A look at how Hearthstone’s holistic, multi-channel strategy can help you grow
Let’s uncover what’s holding you back—and show you how to move forward with confidence.
Why aren’t your users converting?
Let's find out!
FREE CONSULTATION
Not ready to schedule a call? Still have questions?
We’ve got answers.
What Can we Do For You?
More Clicks, More Calls, More Revenue
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