Transform your website into a powerful tool that drives measurable business growth. At Hearthstone Marketing, we believe a website redesign should be more than just a visual refresh—it should be a strategic initiative that’s laser-focused on improving your conversions and delivering real business results.
Before we kick off any redesign project, we dig deep into your current website to pinpoint what’s standing in the way of better performance. We analyze your existing user flows, site structure, and messaging to uncover conversion barriers and identify opportunities for improvement. From there, we build a comprehensive Conversion Roadmap designed to guide every decision we make in your redesign.
Using this strategic approach, we transform your website into a modern, high-performing platform with a streamlined user journey, simplified navigation, targeted messaging, and a polished, professional look.
Our redesign process covers all mission-critical pages involved in your key conversion paths and includes developing a clear information architecture that organizes your site for scalability and success. This often means realigning your website’s structure, refining your business strategy, and updating your conversion goals to match your evolving business needs.
Here’s what makes our strategic redesign blueprint so effective:
- We identify your primary audience segments and the specific actions they want to take on your website.
- We evaluate the critical elements that impact usability and conversions, including:
- Overall professionalism and design quality
- Information architecture and navigation labels
- Motion and visual distractions
- Copywriting and messaging clarity
- Visual hierarchy and content prioritization
- Call-to-action design and placement
- Trust signals and supporting information
- Conversion Roadmap Development
- We outline the strategic and tactical changes needed to boost your conversions and revenue.
- Streamlined Information Architecture
- We design simplified navigation and clear labeling for a smoother user experience.
- Wireframes for Key Pages
- We create wireframes to guide the structure and layout of your most important conversion pages.
- Visual Layouts for Designers
- We provide visual page layouts that help your in-house design team implement changes confidently, ensuring optimal placement, hierarchy, and user-focused design.
Depending on your website’s complexity, this process typically takes 3 to 6 months to complete—and it’s an investment that pays off in measurable improvements to your site’s performance and your bottom line.